Originally developed as a two-day training for HUD Choice Neighborhood program grantees, this presentation was delivered to grantees from NeighborWorks America’s Catalytic Grant Program. The training presents the rationale and structure of a new approach to comprehensive neighborhood economic development: “”neighborhood business planning.”” After walking through the effects and implications of the transition to the knowledge economy, the presentation provides a framework for seeing neighborhoods as dynamic systems whose role in the economy is to develop and deploy assets (e.g., workers, businesses) into larger markets.
An overview of neighborhood types and their unique roles within regions follows, along with data on the typical trajectories of different neighborhood types. Sections on each of five market levers (human capital, clusters, innovation and entrepreneurship, urban growth form and governance) show how the development of neighborhood goals, market analysis, strategies and initiatives can create neighborhoods of opportunity in connection with their region. Local-facing issues like housing, retail and other amenities are examined in relation to their effect on creating neighborhoods of choice that certain populations are attracted to, influencing a neighborhood’s type and trajectory. The presentation concludes with an overview of the most comprehensive application of neighborhood business planning to-date: the Greater Chatham Initiative.