Building on The Changing Dynamics of Urban America, this study examines the relative importance of economic and quality of life factors in attracting and retaining college-educated workers. The project, conducted for CEOs for Cities with partner Christopher Berry, revealed that the dichotomy of “amenities versus jobs” that seems to dominate the current debate on the issue is misleading: the importance of human capital in today’s economy means that both workers and firms are attracted to metropolitan areas with high concentrations of human capital, deployed in networks of knowledge-intensive industries, functions, and occupations.